Sales revenue generated from adverting, in-app purchase (IAT) and subscriptions
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
To develop a mobile dating app for Ann Summers that could compete in an already saturated market.
The system has been built to handle hundreds and thousands of users and includes a back-end application built in Java, connected to Android and iOS.
Some of the technology we have worked with in this project:
Cassandra – NoSQL data storage
ejabberd XMPP server
Spring Boot fro Java applications
High Availability Parallel Systems
The app was officially released into the app stores on the most suitable date of February 14th 2016. We are now iterating and improving, bringing in new features and incorporating user feedback to make the interface even sleeker and intuitive.
Chat instant messaging
Social media registration using OAuth
In-app purchases and subscription
Dating questionnaires users can send to one another
User notifications and alerts
Private and public mode
Geo-targeted and dynamic search results built on user likes and dislikes
Matching, rejecting and blocking users
Dates with benefits, special offers and voucher codes
User bio and profiles
Following lots of publicity the app has grown to over 26,000 users. Some of the publicity includes the following:
“These guys have built such a strong relationship with our organisation that we consider them an extension of our marketing team. They helped us design and develop an innovative dating app from scratch, something Ann Summers had been considering for years..”