Rabbit Dating App

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A Dating App with a Twist Designed for Ann Summers

Our largest and most technically advanced mobile app project to date. We have been involved in every stage – from initial concept and ideation through to launch and now iteration and evolution.

Sales revenue generated from adverting, in-app purchase (IAT) and subscriptions
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
 

Challenge

To develop a mobile dating app for Ann Summers that could compete in an already saturated market.

 

Solution

The system has been built to handle hundreds and thousands of users and includes a back-end application built in Java, connected to Android and iOS.

Technology

Some of the technology we have worked with in this project:

  • Cassandra – NoSQL data storage
  • Lucene
  • ejabberd XMPP server
  • Spring Boot fro Java applications
  • High Availability Parallel Systems
  • Distributed Processing

The app was officially released into the app stores on the most suitable date of February 14th 2016. We are now iterating and improving, bringing in new features and incorporating user feedback to make the interface even sleeker and intuitive.

Features

  • Chat instant messaging
  • Social media registration using OAuth
  • In-app purchases and subscription
  • Dating questionnaires users can send to one another
  • User notifications and alerts
  • Private and public mode
  • Geo-targeted and dynamic search results built on user likes and dislikes
  • Matching, rejecting and blocking users
  • Inbox
  • Date requests
  • Dates with benefits, special offers and voucher codes
  • User bio and profiles
  • Profile pictures
  • User reviews

 

Results

Following lots of publicity the app has grown to over 26,000 users.  Some of the publicity includes the following:

0.11% CTR

20% less CPA

300% ROI

From The Client

“These guys have built such a strong relationship with our organisation that we consider them an extension of our marketing team. They helped us design and develop an innovative dating app from scratch, something Ann Summers had been considering for years..”

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