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notgoingtouni (NGTU) is the UK’s leading website dedicated to helping school & college leavers make informed decisions about their future by showing the opportunities that exist outside of traditional university such as apprenticeships, sponsored degrees, diplomas, gap years, distance learning and jobs.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


To increase website traffic and back-links, generate more leads, registrations and applications for apprenticeship opportunities. It is a large site with complex requirements.



We have been managing this site since 2014, covering the myriad of development and online marketing services it requires. On the online marketing side we do SEO, PPC, Content Strategy and Social Media. Our head of Social Media blogs daily and also runs the Twitter and Facebook accounts. For content strategy, we write in-depth advice and sector specific articles, edits and manage the NGTU staff’s internal contributions, the external contributors, as well as designing the content calendar. Head of Search Jez Booker advises on the the technical SEO and runs the PPC campaigns.

  • Local SEO using geo-targeted cities and locations across the UK for different apprenticeship keywords
  • Keyword landing page split testing and content repurposing
  • SEO content strategy focussed around keyword research
  • Top results on Google for different apprenticeships keywords
  • Dynamic and relevant content that targets user preferences using elasticsearch technology
  • Admin panel that tracks user apprenticeship registrations and user analytics
  • Advertising platform that lists apprenticeship provider opportunities
  • Reporting management system
  • User management system
  • Content management system


It averages over 160,000 visits a month (and growing) and on peak days will serve over 12,000 individual sessions generating 80,000 page views. The annual number of the visitors in 2016 was 1.7 million users. notgoingtouni has over 44,000 twitter followers.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organisation that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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